The intended audience and message of this Artivist art piece was intended towards people that want freedom or feel like they are being refrained by the government or by anyone to do something that they want.
One of the two design strategies that I used are cooler psychology like the red represents Martin Luther King Jr’s passion for speeches and wanting freedom for African and coloured people living in America, the blue on his suit also evokes a feeling of trust to the audience because of its calm and subtle colour. The second design strategy that I used was Focal points, I used this in a way to make Martin Luther King Jr stand out so that the audience’s main focus is him.